Dine With Mbali
| Business Location: | Township |
| Province | Gauteng |
| Branch: | Seda Tshwane Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Dine With Mbali is a full service events company specializing in catering and decor solutions. Core activities begin with client consultations and menu tastings to design a personalized vision. Business manage all logistics, including food preparation, transportation, and venue setup, where they handle everything from draping and table settings to on-site cooking and service
Challenges/Needs:
Lack of financial management skills: This led to an inability to plan and forecast, directly resulting in a financial loss despite making sales.
Lack of basic business skills: The owner lacked foundational knowledge in managing business operations effectively.
Inadequate equipment: The business did not own essential operating equipment forcing them to outsource.
Turnover: The business made a loss in its previous financial year, indicating it was not yet sustainable.
Lack of promotional activities to increase brand visibility
Intervention Insights and Results
Intervention Details:
Business Advisory: Client walked into SEDFA, the business advisor conducted an initial assessment to understand the business's challenges and needs. Business information and guidance on how to structure the business, manage finances, and plan for growth, directly addressing the lack of business and financial management skills were provided
Provision of promotional materials: The intervention directly addressed the challenge of promotional activities and poor marketing visibility.
Training and compliance support: facilitated food safety training for the business along with compliance of COIDA and UIF ensuring it met basic legal requirements for employing staff.
Provision of promotional materials: The intervention directly addressed the challenge of promotional activities and poor marketing visibility.
Training and compliance support: facilitated food safety training for the business along with compliance of COIDA and UIF ensuring it met basic legal requirements for employing staff.
Outcome Details:
Jobs Created: The business sustained one job and was able to employ extra 3 people to assist with catering events.
Turnover increase- Dine with Mbali undergone significant increase in turnover from net loss of R-4,000 to R280,000 worth of sales
New market access - achieved broader market as the business caters for clients outside of Bronkhorstspruit penetrating new market and also maintained existing market
Increased brand visibility: New promotional materials increased business professionalism and made their brand more visible to the community and at events
Compliance training and Improved skills: owners' skills were improved through food safety training provided to ensure business meet industry and regulatory standards making them more attractive to large formal clients
Turnover increase- Dine with Mbali undergone significant increase in turnover from net loss of R-4,000 to R280,000 worth of sales
New market access - achieved broader market as the business caters for clients outside of Bronkhorstspruit penetrating new market and also maintained existing market
Increased brand visibility: New promotional materials increased business professionalism and made their brand more visible to the community and at events
Compliance training and Improved skills: owners' skills were improved through food safety training provided to ensure business meet industry and regulatory standards making them more attractive to large formal clients
Client Feedback
Client Comments:
Dankie for marketing materials and advises to help me grow and employ people
