Dr Phinda Aubrey Mhlongo

Business Location: Township
Province Western Cape
Branch: Cape Winelands
Business Start Date:
Busniess Type: Sole Proprietor

Business Dynamics and Challenges

Business Activities: Service – General Practitioner for medical services
Challenges/Needs: The following challenges were identified: • Limited clientele, and • Limited turnover and profits.

Intervention Insights and Results

Intervention Details: The client approached SEDFA Cape Winelands Branch to seek assistance with the growth of the business, where he was introduced to Mphumzi Mange, one of the Business Advisors who conducted a diagnostic assessment, the Critical Planning Exercise (CPE) on the business. The aim of the CPE is to plan and prepare financial projections for twelve months or more and simulates various “what if” scenarios. The assessment assisted the business to make accurate, realistic financial predictions and develop a plan which significantly contribute to the business viability and how best to improve competitiveness and grow the business.
The following recommendations were implemented:

Development of signage, and

Facilitated continuous business advice
Outcome Details: OUTCOME/ RESULTS
The following results were achieved:
• Turnover increased from R 145 000 to R 534 593 , an increase of 268.68 %;
• Profits increased from R 316 to R 20 005 , an increase of 6 230 %, and
• Employment changed from 2 to 4 employees (including the

Client Feedback

Client Comments: “Thank you Sedfa for your assistance and I really appreciate as it brings the walk -ins in my business, thank you”.
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