SH Holdings t/a Curtains and Linen Paarl
| Business Location: | Urban |
| Province | Western Cape |
| Branch: | Cape Winelands |
| Business Start Date: | 2020-01-13 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Curtain retail store
Challenges/Needs:
The business experienced the following challenges:
• Lack of clients;
• Training and development, and
• Access to Funding for stock.
Intervention Insights and Results
Intervention Details:
Curtain and Linen Paarl approached SEDFA Cape Winelands Stellenbosch Branch for business promotion, development, and training assistance. Shahied Allie, SEDFA Business Advisor, conducted a Business Model Canvas Assessment Tool on the business. The exercise comprised of an interview with Ms. Hoosen, visual assessments through touring of the business operations and research through external sources. The assessment enabled SEDFA to identify relevant areas for further development. The business requires training, development, marketing, and funding assistance.
The following interventions were implemented by SEDFA.
• Development of Promotional Material, October 2025, and
• Facilitation of Financial Management Training, December 2025.
The following interventions were implemented by SEDFA.
• Development of Promotional Material, October 2025, and
• Facilitation of Financial Management Training, December 2025.
Outcome Details:
The following results were achieved:
• Turnover increased from R 852 583 to R 1 305 157, an increase of 53,08%, and
• Net loss decreased from R 220 414 to R 9 090, a decrease of 95,88%.
• Turnover increased from R 852 583 to R 1 305 157, an increase of 53,08%, and
• Net loss decreased from R 220 414 to R 9 090, a decrease of 95,88%.
Client Feedback
Client Comments:
“The training at SEDFA has allowed me to be more confident when doing my costing and adding mark-up to my products. The promotional material and signage have created new and broader client interest with greater traffic into our stores.”
