Gembele Pty Ltd

Business Location: Rural
Province Mpumalanga
Branch: Nkangala
Business Start Date:
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: Since its inception, the business has focused on tyre installation, fitting and balancing, tyre repairs, and tyre sales. The company has recently diversified into construction services, which has had a significant positive impact on its financial performance, employment creation, and overall profitability.
Challenges/Needs: The assessment highlighted the following constraints: - Lack of advanced operational equipment to deliver high-quality and reliable services. - Limited marketing, resulting in low customer awareness and reduced turnover. - Insufficient operational cash flow due to inadequate machinery and equipment, which constrained business growth.

Intervention Insights and Results

Intervention Details: The client received support through several SEDFA interventions, including:
- Participation in business development training, including a Masterclass on pitching for funding.

- Successful access to finance through the pitching process, securing R250,000 in funding.

- Attendance of a six-day Empretec training programme, which enhanced skills in business diversification.

- As a result of the Empretec training, the client diversified operations to include plant hire (through acquisition of yellow machinery) and property development for rental income.
Outcome Details: SEDFA’s interventions enabled the business to achieve the following:
- Improved business presentation and pitching capabilities, strengthening the company’s value proposition

- Increase in annual turnover from R84,298 to R500,000

- Growth in employment from 1 employee to 8 employees

- Improvement in net profit from R3,900 to R26,300

- Successful diversification into plant hire and property rental operations

Client Feedback

Client Comments: “SEDFA’s Masterclass training and the pitching for funding programme helped me improve my presentation skills and successfully secure funding for my business.”
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