Asanda
| Business Location: | Rural area - Villages |
| Province | Eastern Cape |
| Branch: | OR Tambo |
| Business Start Date: | 2022-11-01 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Laundry Business
Challenges/Needs:
Marketing
Access to finance
Intervention Insights and Results
Intervention Details:
1. Access to Finance
Sedfa assisted the business to prepare and submit a funding application to the IDC Alternative Energy
Fund. The application was successful, enabling Bubble Soap to acquire:
Solar panels, and
Inverters
This investment reduced operational costs, improved efficiency, and ensured business continuity
during load-shedding.
SD-0024/02-13
SUCCESS STORY
2. Marketing and Branding Support
To strengthen the company’s visibility and market positioning, Sefa supported Bubble Soap with
high‑quality branding materials, including:
Exterior Signage, Banners, Posters, And other marketing tools.
These branding interventions increased walk‑in traffic, improved market recognition, and reinforced
the business’s professional image.
Sedfa assisted the business to prepare and submit a funding application to the IDC Alternative Energy
Fund. The application was successful, enabling Bubble Soap to acquire:
Solar panels, and
Inverters
This investment reduced operational costs, improved efficiency, and ensured business continuity
during load-shedding.
SD-0024/02-13
SUCCESS STORY
2. Marketing and Branding Support
To strengthen the company’s visibility and market positioning, Sefa supported Bubble Soap with
high‑quality branding materials, including:
Exterior Signage, Banners, Posters, And other marketing tools.
These branding interventions increased walk‑in traffic, improved market recognition, and reinforced
the business’s professional image.
Outcome Details:
The customer base expanded to over 600 repeat clients, across both seasonal and off-season laundry
demands.
The company successfully diversified into offering business laundry solutions, strengthening its
revenue streams.
Employment opportunities increased, with two new staff members hired to support growing
operations.
Sales increased significantly over the six-month period (you may provide the exact figure to complete
this sentence).
demands.
The company successfully diversified into offering business laundry solutions, strengthening its
revenue streams.
Employment opportunities increased, with two new staff members hired to support growing
operations.
Sales increased significantly over the six-month period (you may provide the exact figure to complete
this sentence).
Client Feedback
Client Comments:
“Bubble Soap is well on its way to becoming one of the leading laundry service brands in the region,
driven by excellence, innovation, and a commitment to customer satisfaction.”.
driven by excellence, innovation, and a commitment to customer satisfaction.”.
