Criquest (Pty) Ltd t/a Zibar Clothing
| Business Location: | Rural area - Villages |
| Province | KwaZulu-Natal |
| Branch: | Ugu |
| Business Start Date: | 2016-02-23 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The company is trading as Zibar Clothing and was established in February 2016 and has been operating for 9 years. The business is owned by Ms Phumla Nxumalo. They are located in the coastal town of Margate on the South Coast of KwaZulu-Natal. They design and manufacture various clothing items and accessories. They supply individuals, schools and other businesses. The business was founded after Ms Nxumalo had completed her studies in Fashion Design and they wish to expand by listing their items with retailers such as the Edcon, Woolworths and Mr Price.
Challenges/Needs:
The assessment revealed the following:
The business was struggling to market and promote its products and services to reach its target market.
They also did not have suitable packaging for their products, they were using normal plastic bags without any branding.
Intervention Insights and Results
Intervention Details:
The following intervention was received from Sedfa:
Logo redesign
Business cards
Branded paper bags
Branded ribbons
Branded tissue paper
Swing tags
Logo redesign
Business cards
Branded paper bags
Branded ribbons
Branded tissue paper
Swing tags
Outcome Details:
Outcome/ Results
•The business has employed 3 new employees.
•The business is now able to display proper promotional material at exhibitions, the shop, and at events. They recently exhibited at the Next Billionaires MSME Business Expo and Masterclass.
•The business has employed 3 new employees.
•The business is now able to display proper promotional material at exhibitions, the shop, and at events. They recently exhibited at the Next Billionaires MSME Business Expo and Masterclass.
Client Feedback
Client Comments:
“The service from SEDFA was exceptional, thank you so much”
