Dramatic Clothing cc
| Business Location: | Urban |
| Province | Limpopo |
| Branch: | Capricorn |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The journey began with a vision to provide organizations with branded workwear that not only promotes their brand identity but also enhances employee pride and morale. Through dedication and consistent growth, the business has successfully diversified its product and service offering to include embroidery services, screen printing, corporate gifting, and promotional clothing.
Challenges/Needs:
Following Mr. Shiringani’s visit to Sedfa office for business support, a thorough business assessment was conducted focusing on marketing, operations, finance, and HR. The following challenges were identified:
• Limited and ineffective machinery: The business spent significant amounts
outsourcing services, which increased costs, derailed productivity, and caused
delays in lead times.
• Financial management gaps: The business owner demonstrated little financial
knowledge, though he employed experienced personnel to oversee the finances. It
is, however, essential that he develop basic financial knowledge and skills to enable
him to make informed strategic decisions.
• Low physical brand visibility: Despite an active online presence through a website,
social media, and word of mouth, the business lacked signage. This made it difficult
for walk-in clients to locate the premises on a busy street in town.
Intervention Insights and Results
Intervention Details:
With the support of a Sedfa Business Advisor, the following interventions were
implemented:
• Access to funding: The business successfully secured a grant worth R235,000.00 in machinery. This reduced outsourcing costs, increased production capacity, and shortened lead times.
Financial management training: The business owner received training to
strengthen his financial literacy, equipping him with basic skills to make informed financial decisions.
• Improved brand visibility: A signage board was developed and installed to create brand visibility.
implemented:
• Access to funding: The business successfully secured a grant worth R235,000.00 in machinery. This reduced outsourcing costs, increased production capacity, and shortened lead times.
Financial management training: The business owner received training to
strengthen his financial literacy, equipping him with basic skills to make informed financial decisions.
• Improved brand visibility: A signage board was developed and installed to create brand visibility.
Outcome Details:
The interventions brought measurable and sustainable improvements to Dramatic Clothing cc:
• Revenue growth: Turnover increased by 25.5%, from R2,631,000.00 to R3,301,803.00, reflecting strong and sustainable business growth.
• Job creation: With improved operations and increased demand, 2 new jobs were created while 6 jobs were sustained.
• Brand visibility: The installation of a signage board greatly enhanced the business’s visibility and accessibility, leading to a noticeable increase in walk-in clients.
• Stronger financial capacity: The financial management skills acquired have
enabled the owner to make sound financial decisions and manage resources more effectively.
• Revenue growth: Turnover increased by 25.5%, from R2,631,000.00 to R3,301,803.00, reflecting strong and sustainable business growth.
• Job creation: With improved operations and increased demand, 2 new jobs were created while 6 jobs were sustained.
• Brand visibility: The installation of a signage board greatly enhanced the business’s visibility and accessibility, leading to a noticeable increase in walk-in clients.
• Stronger financial capacity: The financial management skills acquired have
enabled the owner to make sound financial decisions and manage resources more effectively.
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