Ozel Trading
| Business Location: | Urban |
| Province | KwaZulu-Natal |
| Branch: | Durban |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Supplying lift and escalator parts and spares, Repairs and Installation of lifts, elevators, hoists and elevators.
Challenges/Needs:
The diagnostic assessment identified limited brand visibility as a key constraint, undermining Ozel’s strategic objective of expanding beyond KwaZulu-Natal into other provinces.
Intervention Insights and Results
Intervention Details:
The business was provided with marketing collateral including branded materials and promotional content, to support its marketing initiatives.
Outcome Details:
Turnover Increase (6 months): Revenue grew from R1 098 412.00 to R1 738 951.00, reflecting a 58% increase. This growth is largely attributed to the contract of R553 000 for lift maintenance secured with the department of public works and infrastructure.
Net profit; Profits increased from R279 889.00 to R733 709.00 an increase of R483,820.00, representing a 162% growth.
Job Creation: The workforce remained unchanged at 8 employees, with no increase during the period.
Net profit; Profits increased from R279 889.00 to R733 709.00 an increase of R483,820.00, representing a 162% growth.
Job Creation: The workforce remained unchanged at 8 employees, with no increase during the period.
Client Feedback
Client Comments:
Thank you for all the support – my business would not be where it is today
