Mobility Ideas Pty Ltd t/a Nalydia Foods
| Business Location: | Urban | 
| Province | Gauteng | 
| Branch: | Seda Tshwane Branch | 
| Business Start Date: | 2018-07-03 | 
| Busniess Type: | Company | 
Business Dynamics and Challenges
                                        Business Activities:
                                            Manufacturing of natural baby foods
                                        
                                
                                
                                        Challenges/Needs:
                                            One of the many challenges that the company was facing, was lack of professionally designed package materials and labels. This deficiency hindered the business to access local markets and negatively affected sales volumes and business sustainability
                                        
                                
                                Intervention Insights and Results
                                        Intervention Details:
                                            Packaging materials 
                                        
                                
                                
                                        Outcome Details:
                                            	Revenue increased from R1 377 00 in 2021/2022 to R151 648 00 during the 2023/2024 financial period. This represents a revenue increase of 110%.
 During the same period, the business was able to sustain 6 jobs it had prior to the intervention.
                                        
                                
                                 During the same period, the business was able to sustain 6 jobs it had prior to the intervention.
Client Feedback
                                        Client Comments:
                                            When I approached Seda Tshwane Branch back in 2020, I was uncertain as to whether the organisation would be able to assist to develop and support my business. It was through a dedicated Business Advisor who embraced our business and believed in us. The advise and support received ultimately bared the fruits. In 2022, we firstly took delivery of our machinery and equipments that was delivered right in our door steps. In 2023, we were supported with packaging materials and labels, relocated to a new plant and started production and sales. We are grateful to the new Sedfa as our support and advisory partner. We thank Sedfa for believing and supporting us to date.”