Soga Service Practitioners
| Business Location: | Urban | 
| Province | |
| Branch: | Amathole | 
| Business Start Date: | |
| Busniess Type: | 
Business Dynamics and Challenges
                                        Business Activities:
                                            •	Soga Service Practitioners is a printing and branding retail and service store that is situated in the bustling CBD area of Vincent in East London. It was established in 2017 by Ms Asanda Soga, a sole director.  
•	The business has been a Seda client for the past seven years and was previously supported with various interventions.   
                                        
                                
                                
                                        Challenges/Needs:
                                            The business challenges were-;
	Lack of capital to invest in high-tech equipment to meet customer demands
	They were renting a printing machine and this affected their monthly cash flow and profitability
	The rental machine did not meet the high-tech efficiency and quality that their market expected 
                                        
                                
                                Intervention Insights and Results
                                        Intervention Details:
                                            •	After application to the Asset Assist Programme, the business was assessed and satisfied the  criteria to prove that it had consistency, sustainability and gradual sales growth.  
                                        
                                
                                
                                        Outcome Details:
                                            	The business was successful in their application for ASSET ASSIST to the value of R226 828 in order to support it for further growth.
                                        
                                
                                Client Feedback
                                        Client Comments:
                                            “This intervention will assist to reduce the financial strain on the business because the rental fee is quite steep”